Marketing Summary

Target Markets:

Brake2You serves time-starved, convenience-driven customers in a $300B+ U.S. car care market:

• Urban Professionals – High-income, low-availability individuals who prioritize service efficiency.

• Busy Parents – Need service at home without disrupting family schedules.

• Fleet & Gig Economy Drivers – Depend on vehicles for income; downtime is lost revenue.

Our model focuses on dense metro areas where mobile services can deliver maximum impact per technician route, maximizing unit economics.

Market Opportunity:

• Total Addressable Market (TAM): $303B U.S. car care market

• Serviceable Addressable Market (SAM): $41B in mobile-eligible light vehicle maintenance

• Serviceable Obtainable Market (SOM): Initial 5 metro areas = $1.1B (Philadelphia, NYC, D.C., Baltimore, and Northern NJ)

This market is shifting rapidly toward convenience and digital-first solutions. 67% of drivers under 40 say they prefer car care at home or work if offered. Brake2You is positioned to lead that shift.

Traction & Financial Highlights:

• Avg. ticket size: $180–$400 (higher than shop average due to bundled services and premium convenience)

• Gross margin target: 45–55% per job

• CAC (Cost of Customer Acquisition): Projected $18–$28 with local performance marketing

• Customer Lifetime Value (LTV): $850+ (based on avg. 3–5 service calls/year per vehicle household)

• Repeat rate: Early adopters showing 60%+ within first 6 months

• Referral rate: 30% of customers come via word-of-mouth or promo codes

Platform Differentiation:

Brake2You isn’t just a mobile auto service—it’s a scalable tech platform:

• Real-Time Booking Engine – Mobile-optimized with scheduling logic and pricing by ZIP, vehicle type, and service need

• Route Optimization AI – Reduces fuel/time per technician

• Technician Mobile App – Service logs, inspection uploads, job tracking

• Consumer QR Tags – Post-service rebooking, loyalty tracking, and vehicle history

• Fleet Dashboards – Allow B2B partners to manage service for dozens of vehicles

• Field CRM Integration – Maintains vehicle history, reminders, and review follow-ups

Strategic Growth Path:

1. Local Domination (Yr 1–2)

• Scale within Philly DMA and expand into surrounding metro areas

• Optimize 5–10 vans per zone with high-density scheduling

2. B2B / Fleet Sales Expansion (Yr 2–3)

• Target delivery companies, property managers, and fleet operators

• Offer recurring maintenance contracts with SLA guarantees

3. White Label Platform Licensing (Yr 3–5)

• License branded scheduling tech, van designs, and operational playbooks to independent mechanics

• Non-asset growth model with high-margin platform revenue

4. Tech Productization & Exit (Yr 5–7)

• Position for acquisition by auto marketplaces (Carvana), insurance networks, or dealership groups

• Exit target: $6B valuation via national scale, fleet contracts, IP, and tech licensing

Final Thought:

Brake2You is creating the “Uber of Car Maintenance”—a frictionless, tech-driven solution to a massive, outdated industry. With a strong brand foundation, proven demand, and scalable model, we’re inviting the right capital partners to help us dominate the future of auto care.